Wednesday 3 June 2015

Jurassic World....clever!

How cool is this advertising in my train station for the new Jurassic film "Jurassic World!

First up the ticket gates have been "wrapped" in Jurassic World wrapping - it's really clever and makes it seem like you are entering the gates of Jurassic Park rather than just on to your train platform.

All along the station they have posters of the film.  Sorry this photo isn't great but you can see the pics on the left and up above hanging from the ceiling.

Now for the really clever stuff!
The stairs and escalators are wrapped saying Welcome to Jurassic World or Welcome to Isla Nublar (the island where Jurassic World is set) making you feel again you are entering the park.

More signs creating an atmosphere...

As you walk through a tunnel up your platform it has been completely wrapped in jungle wrappings.  It really makes you feel like you are in a jungle

AND! In the tunnel there is a hidden speaker playing jungle and dinosaur noises.  It's amazing.

3 comments:

  1. Hello from Spain: I really like. It is very interesting. Keep in touch.

    ReplyDelete
  2. So this is why you want to go see Jurassic Park!

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  3. It's not my type of movie, but great advertising.

    ReplyDelete